ClozeLoop understands what you sell and we build real personas, real objections, the competitors you actually face. Then you talk, out loud, in a live meeting, and get scored the moment you hang up. You can even share demos and presentations.
15 practice minutes a week, free. Resets every Monday.
Sign in with your work email. No passwords, no credit card.
Acknowledged the concern, stayed composed, and reframed it around integration and measurable value before moving on. Evidence: "totally fair, most teams we work with already had something in place"
Brought up the right screen at the right moment and tied what was on it to the buyer's stated problem, instead of running a feature tour.
Let the call end on "let me think about it" with no next step, no date, and no owner agreed anywhere in the transcript.
Athletes, pilots, surgeons, musicians: every performance profession practices more than it performs. Sales does the opposite. The first time most reps run a pitch, an objection response, or a demo walkthrough is on a live prospect with real pipeline on the line.
Manager role play is rare, awkward to schedule, and almost never scored against a rubric. Practice is the highest leverage activity in selling and the least available one.
"Your first pitch of the day shouldn't be to a real prospect."
Fifteen free minutes a week is three scored role plays. Most reps get zero.
No prompt writing, no scenario authoring, no setup call.
Your work email. No passwords, no credit card.
Give your domain or answer two questions. It reads your site and builds your playbook while you finish signing up.
Pick a buyer. Stack an objection, a competitor, a demo screen, or a framework like Triangle Selling or MEDDPICC.
The buyer greets you, or opens with the objection, and the meeting is live.
Practice reads your website and writes a first draft of your selling motion, the same objects ClozeLoop builds with enterprise clients by hand.
Everything is labeled AI-generated until you touch it. Edit any of it on paid plans and the AI immediately sells your corrections. Editing a persona takes a minute, not a workshop.
The buyer talks, hesitates, pushes back, and reacts when you interrupt. Dial their intensity up or down mid-call, slow them down, or tap "Coach me" for a live hint that drops into the transcript. Tap "Ease up" when you're drowning.
Put up to three people in the room, each with their own disposition from Champion to Saboteur, and have a skeptic join two minutes in, exactly like the meeting that went sideways last quarter.
Sales Director
Objection: We already have a system in place.
Competitor: Hooli
A design rule with a methodology behind it. The AI plays the buyer and only the buyer. It will not run your meeting for you, hand you the agenda, or ask what you'd like to cover, because that is the job, and that is what gets scored.
Raise and fold isn't how buyers work, so it isn't how the bot works. The objection stays alive until you address it credibly.
In a competitor scenario the buyer is broadly satisfied with what they have and skeptical of pitch lines they've heard before. You win them away or you don't.
A Champion helps you. A Saboteur works against you in the room. Slide anyone between the two, live.
Scenarios carry end conditions like "agrees to a concrete next step, or declines with a clear reason." The meeting wraps because the conversation resolved.
Speed it up, crank intensity to 5, interrupt it mid sentence. It behaves like a buyer having that meeting.
Easy shows the answer key, Medium shows the topics, Hard shows nothing until the scorecard.
Every session ends with an instant scorecard: each phase scored 0, 1, or 2 against a defined rubric, with a written rationale and a quote from your own transcript as evidence. Below it, the numbers coaches care about: talk ratio, questions asked, interruptions. Then a specific next time tip you can execute in the very next run.
Every score cites the line from your own transcript that earned it.
One button reruns the exact same scenario so you can beat your own score. Another starts fresh.
Free shows today's score. Paid plans keep every attempt and the trend per scenario, plus the session recording.
MEDDPICC, Triangle Selling, or customize to how you sell. Each piece becomes its own scored line, so you find out whether you actually ran the play or just talked around it.
The qualification checklist, one letter at a time. Drill just Metrics, or just Champion, or stack the three you keep dropping.
The ClozeLoop motion from the book, play by play: open the discovery, find the winning zone, and build the path to a decision.
Sell with SPIN, Challenger, or a playbook of your own? Name your methodology at signup and the buyers practice you on it.
Paste the prospect's site Advanced and run the meeting once on Hard. Walk in having already heard their objections.
A new AE runs the discovery drill daily until the score holds, before a manager ever spends an hour role playing.
New deck, new pitch: walk it against an educated shopper who has already seen every competitor's demo. Deck upload, paid
Rebuild the meeting that went sideways, seat the skeptic who killed it as a Saboteur joining two minutes in, and run it until you beat it.
Pricing pushback spiking? Compose it, drill it five times, read five scorecards, own it by Friday.
Eight books on B2B sales and coaching, and the enterprise training work ClozeLoop delivers to B2B sales organizations. The scoring rubrics in Practice are the same ones used in live enterprise coaching, not rubrics invented for an app.
Fifteen practice minutes a week, on the house. That's two scored role plays before you talk to anyone real.
No credit card. Minutes reset every Monday. Quotas subject to change.