Tell it what you sell and it builds your buyers: real personas, real objections, the competitors you actually face. Then you talk, out loud, in a live meeting, and get scored the moment you hang up.
15 practice minutes a week, free. Resets every Monday.
Sign in with Google, Microsoft, or email. No credit card.
Addressed metrics with specific performance targets and linked them to business impact. Evidence: "increase quota attainment by at least 15% within six months"
Acknowledged the objection, stayed composed, and reframed the concern around integration and measurable benefit.
No acknowledgment or response to the budget objection anywhere in the transcript; the focus stayed on product fit.
Athletes, pilots, surgeons, musicians: every performance profession practices more than it performs. Sales does the opposite. The first time most reps run a pitch, an objection response, or a demo walkthrough is on a live prospect with real pipeline on the line.
Manager role play is rare, awkward to schedule, and almost never scored against a rubric. Practice is the highest leverage activity in selling and the least available one.
"Your first pitch of the day shouldn't be to a real prospect."
Fifteen free minutes a week is two scored role plays. Most reps get zero.
No prompt writing, no scenario authoring, no setup call.
Google, Microsoft, or email. No passwords, no credit card.
Give your domain or answer two questions. It reads your site and builds your playbook while you finish signing up.
Pick a buyer. Stack an objection, a competitor, a demo screen, or a framework like MEDDPICC.
The buyer greets you, or opens with the objection, and the meeting is live.
Practice reads your website and writes a first draft of your selling motion, the same objects ClozeLoop builds with enterprise clients by hand.
Everything is labeled AI-generated until you touch it. Edit any of it on paid plans and the AI immediately sells your corrections. Editing a persona takes a minute, not a workshop.
The buyer talks, hesitates, pushes back, and reacts when you interrupt. Dial their intensity up or down mid-call, slow them down, or tap "Coach me" for a live hint that drops into the transcript. Tap "Ease up" when you're drowning.
Put up to three people in the room, each with their own disposition from Champion to Saboteur, and have a skeptic join two minutes in, exactly like the meeting that went sideways last quarter.
Sales Director
Framework: MEDDPICC: Metrics
Objection: We already have a system in place.
Objection: We're not sure if this fits our budget.
A design rule with a methodology behind it. The AI plays the buyer and only the buyer. It will not run your meeting for you, hand you the agenda, or ask what you'd like to cover, because that is the job, and that is what gets scored.
Raise and fold isn't how buyers work, so it isn't how the bot works. The objection stays alive until you address it credibly.
In a competitor scenario the buyer is broadly satisfied with what they have and skeptical of pitch lines they've heard before. You win them away or you don't.
A Champion helps you. A Saboteur works against you in the room. Slide anyone between the two, live.
Scenarios carry end conditions like "agrees to a concrete next step, or declines with a clear reason." The meeting wraps because the conversation resolved.
Speed it up, crank intensity to 5, interrupt it mid sentence. It behaves like a buyer having that meeting.
Easy shows the answer key, Medium shows the topics, Hard shows nothing until the scorecard.
Every session ends with an instant scorecard: each phase scored 0, 1, or 2 against a defined rubric, with a written rationale and a quote from your own transcript as evidence. Below it, the numbers coaches care about: talk ratio, questions asked, interruptions. Then a specific next time tip you can execute in the very next run.
Every score cites the line from your own transcript that earned it.
One button reruns the exact same scenario so you can beat your own score. Another starts fresh.
Free shows today's score. Paid plans keep every attempt and the trend per scenario, plus the session recording.
Select the pieces you want to work: drill just Metrics, or just Champion, or stack the three you keep dropping. Each one becomes its own scored line on the card, so you find out whether you actually qualified it or just talked around it.
Each drill is complete: the buyer behaves per phase, the rubric scores per phase, and the meeting has a real end condition. These are the same rubrics used in live enterprise coaching, not rubrics invented for an app.
Scored on the pivot out of small talk, confirming logistics, building the agenda the right way, and previewing next steps with two options. The buyer will not run this meeting for you and will not ask a single question. That's the drill.
Surfacing pain that motivates change. The buyer reacts more to emotional language than intellectual language: say "struggling" and they lean in, say "inefficiency" and they shrug. Scored on social proof, emotional response, and assigning pain deeper than time and cost.
Six questions in exact order, from when they first noticed the problem through where it actually sits on their priority list. The buyer answers in character, workarounds and all, and only gives up the priority ranking when properly asked.
Pivot back to the decision point you set up front, get the next meeting on the calendar with the right attendees, and preview what happens after it. The buyer brings concerns and makes you earn the commit.
Paste the prospect's site Advanced and run the meeting once on Hard. Walk in having already heard their objections.
A new AE runs the discovery drill daily until the score holds, before a manager ever spends an hour role playing.
New deck, new pitch: walk it against an educated shopper who has already seen every competitor's demo. Deck upload, paid
Rebuild the meeting that went sideways, seat the skeptic who killed it as a Saboteur joining two minutes in, and run it until you beat it.
Pricing pushback spiking? Compose it, drill it five times, read five scorecards, own it by Friday.
Eight books on B2B sales and coaching, and the enterprise training work ClozeLoop delivers to B2B sales organizations. The scoring rubrics in Practice are the same ones used in live enterprise coaching, not rubrics invented for an app.
Fifteen practice minutes a week, on the house. That's two scored role plays before you talk to anyone real.
No credit card. Minutes reset every Monday. Quotas subject to change.